Mercedes-Benz: The Long Drive
CREATIVE DIRECTOR / PHOTOGRAPHER
Winning the Masters Tournament is a dream for every golfer. For the 2017 Masters Tournament, Mercedes-Benz teamed up with global brand ambassador, Rickie Fowler showcasing his lifelong dream of playing at Augusta National.
TYPE: COMMERICIAL & SOCIAL CLIENT: MERCEDES-BENZ AGENCY: R/GA
SOCIAL
The hero video shared through MBUSA social channels featured Rickie Fowler and his G-Class 4x4 2, with voiceover provided by Jon Hamm. Along with the video, various cut-downs and photography enhanced the communications.
PHOTOGRAPHY
In addition to leading the creative, I also captured all of the campaign photography.
THANKS
Thanks to the teams at R/GA, Variable and Mercedes-Benz for bringing this fun story to life.
CREDITS
AGENCY - R/GA
ASSOCIATE CREATIVE DIRECTOR / PHOTOGRAPHER
Ty Johnson
SENIOR COPYWRITER
Nickolaus Sugai
CREATIVE DIRECTOR
Aileen Calderon
EXECUTIVE PRODUCER
Joe Gagliardi
ACCOUNT SUPERVISOR
Ben Kravitz
ASSOCIATE STRATEGY DIRECTOR
Steph King
ASSOCIATE PRODUCER
Adeline Yeo
PRODUCTION - VARIABLE / CONSULATE / COMPANY 3 / AGENT JACKSON / SOUND LOUNGE
DIRECTOR
Lloyd Lee Choi
DOP
Benjamin Loeb
1ST AD
Alex Friedman
PRODUCER
Paige Demarco
POST PRODUCER
Lareysa Smith
SOUND DESIGN
Adam Weber
EDITOR
Peter Johnson
COLORIST
Jaime O’Bradovich
SOUND MIX
Sound Lounge
TALENT
PRO GOLFER
Rickie Fowler
VOICEOVER
Jon Hamm
Related work
PHOTO GALLERY