Mercedes-Benz: The Long Drive

CREATIVE DIRECTOR / PHOTOGRAPHER

Winning the Masters Tournament is a dream for every golfer. In 2017, Mercedes-Benz teamed up with global brand ambassador, Rickie Fowler to help him achieve his own lifelong dream of playing at Augusta National. Narrated by Jon Hamm, aka Creative Director Don Draper, who gave the spot his tick of approval.

TYPE: COMMERICIAL & SOCIAL    CLIENT: MERCEDES-BENZ    AGENCY: R/GA

SOCIAL DELIVERY & EDITORIAL PHOTOGRAPHY

The film was shared through @MercedesBenzUSA social channels. Alongside the spot, various cut-downs and editorial photography help extended the reach of the communications.

THANKS

Thanks to the teams at R/GA, Variable and Mercedes-Benz for bringing this fun story to life.

CREDITS

AGENCY - R/GA

 

ASSOCIATE CREATIVE DIRECTOR / PHOTOGRAPHER 
Ty Johnson

SENIOR COPYWRITER
Nickolaus Sugai

CREATIVE DIRECTOR
Aileen Calderon
 

EXECUTIVE PRODUCER
Joe Gagliardi

ACCOUNT SUPERVISOR
Ben Kravitz
 

ASSOCIATE STRATEGY DIRECTOR
Steph King

ASSOCIATE PRODUCER
Adeline Yeo
 


PRODUCTION - VARIABLE / CONSULATE / COMPANY 3 / AGENT JACKSON / SOUND LOUNGE
 

DIRECTOR
Lloyd Lee Choi

DOP
Benjamin Loeb

1ST AD
Alex Friedman
 

PRODUCER
Paige Demarco

POST PRODUCER
Lareysa Smith

SOUND DESIGN
Adam Weber
 

EDITOR
Peter Johnson

COLORIST
Jaime O’Bradovich

SOUND MIX
Sound Lounge
 

PRO GOLFER
Rickie Fowler
 

VOICEOVER
Jon Hamm