Mercedes-Benz: The Long Drive
CREATIVE DIRECTOR / PHOTOGRAPHER
Winning the Masters Tournament is a dream for every golfer. In 2017, Mercedes-Benz teamed up with global brand ambassador, Rickie Fowler to help him achieve his own lifelong dream of playing at Augusta National. Narrated by Jon Hamm, aka Creative Director Don Draper, who gave the spot his tick of approval.
TYPE: COMMERICIAL & SOCIAL CLIENT: MERCEDES-BENZ AGENCY: R/GA
SOCIAL DELIVERY & EDITORIAL PHOTOGRAPHY
The film was shared through @MercedesBenzUSA social channels. Alongside the spot, various cut-downs and editorial photography helped extend the reach of the communications.
Thanks to the teams at R/GA, Variable and Mercedes-Benz for bringing this fun story to life.
AGENCY - R/GA
ASSOCIATE CREATIVE DIRECTOR / PHOTOGRAPHER
ASSOCIATE STRATEGY DIRECTOR
PRODUCTION - VARIABLE / CONSULATE / COMPANY 3 / AGENT JACKSON / SOUND LOUNGE
Lloyd Lee Choi