Through the eyes of a real delivery robot (Sami) we discover the craftsmanship of Samsung mobile devices as Sami guides us through a mobile phone factory during a regular working day.
Traveling to the Vietnam to research the project, I discovered the unique way in which their product assembly comes together; with the aid of cute little autonomous robots. Together with the help of a hard working team at R/GA, my idea to humanize technology came alive.
STORYBOARD IN ACTION
Shot entirely in a real Samsung factory, our creative team worked tirelessly together with director Michael Spiccia and production at Art and Sciences to bring the concept to life. This side by side comparison below highlights how my original vision matched with the final result.