Holden: Spirited Drive
Opening the summer season, we launched the all-new Barina by conveying that fuzzy weekend-away-with-friends feeling. Beautiful cinematography in this branded music video showcased the vehicle in beautiful surroundings, highlighting features without being interruptive.
ROLE: CREATIVE LEAD / PHOTOGRAPHER / INTERACTIVE DESIGNER TYPE: BRANDED MUSIC VIDEO CLIENT: HOLDEN AGENCY: VISUAL JAZZ ISOBAR
By integrating video seamlessly into Holden's website, while also creating a standout branded digital experience, Spirited Drive elegantly combined both emotional and rational messaging challenging the perception of the Barina nameplate.
In addition to the centerpiece video, a companion book featured a snapshot of my photography from the road trip experience.
Melbourne's own Loon Lake soundtracked the branded music video with their hit song "In the Summer".
CREATIVE LEAD / PHOTOGRAPHER / INTERACTIVE DESIGNER
Fergus Hally / Activemotion
Annette Melton, Adam Pedicini, Laura Andon, James Carrick
Loon Lake 'In The Summer'
Trent Roberts, Oli Stubbs