General Motors: Holden Australia

PRODUCT DESIGN LEAD / ART DIRECTOR

Australia's biggest automotive brand. Over 5 years I led product design and art direction for Holden's digital ecosystem. This included designing an extensive platform at Holden.com.au, plus many vehicle launch campaign sites and branded content experiences. 

TYPE: PLATFORM & DIGITAL CAMPAIGN    CLIENT: GM HOLDEN    AGENCY: VISUAL JAZZ / ISOBAR

Holden 60 Years LoyalHolden 60 Years Loyal

NEW VEHICLE LAUNCH CAMPAIGNS

Each new vehicle launched via its own custom promotion. In addition to the informational pages on Holden.com.au, we created digital campaigns with standalone product experiences targetted to unique audiences.

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PRODUCT DESIGN LEAD / ART DIRECTOR
Ty Johnson, Chris Phillips, Brendan Imer
 

EXECUTIVE CREATIVE DIRECTOR
Gavin Heron

TECHNICAL DIRECTOR
Tom Ashmor, Erik Hallander
 

ACCOUNT DIRECTOR
Bobby Hollingsworth, Joan O’Reilly