General Motors: Holden Australia
Australia's biggest automotive brand. Over 5 years I led product design and art direction for Holden's digital ecosystem. This included designing an extensive platform at Holden.com.au, plus many vehicle launch campaign sites and branded content experiences.
ROLE: CREATIVE / ART DIRECTOR / PRODUCT DESIGN LEAD TYPE: PLATFORM & DIGITAL CAMPAIGN CLIENT: GM HOLDEN AGENCY: ISOBAR
SERIES II CRUZE
To launch the new Series II Holden Cruze, we put together an innovative approach to showcase the stand out features of the vehicle. Using 3D modeling, motion control capture & some serious camera rigging, this 360° video gives consumers an immersive experience.
BARINA SPARK
Opening the summer season, we launched the all-new Barina by conveying that fuzzy weekend-away-with-friends feeling. Beautiful cinematography in this branded music video showcased the vehicle in beautiful surroundings, highlighting features without being interruptive.
NEW VEHICLE LAUNCH CAMPAIGNS
Each new vehicle launched via its own custom promotion. In addition to the informational pages on Holden.com.au, we created digital campaigns with standalone product experiences targetted to unique audiences.
AWARDS
Holden.com.au - MADC - Winner Best Retail Website
Designer Spark - ADMA - Silver / Best Website
Designer Spark - Adobe - Site of The Day
Sportwagon Life - W3 Awards - Gold Automotive
Revolutions In Sport - W3 Awards - Silver Automotive
Cruze with Pink - W3 Awards - Silver Automotive
Holden iQ - MADC - Bronze Best Digital
CREDITS
PRODUCT DESIGN LEAD / ART DIRECTOR
Ty Johnson, Chris Phillips, Brendan Imer
EXECUTIVE CREATIVE DIRECTOR
Gavin Heron
TECHNICAL DIRECTOR
Tom Ashmor, Erik Hallander
ACCOUNT DIRECTOR
Bobby Hollingsworth, Joan O’Reilly
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