Jay Jays: Dance Off 3D
Youth fashion retailer Jay Jays launched their new winter range via an interactive catalogue and unique video experience. ‘Dance Off’ brought a 3D mash-up of fashion, music & movement into people’s homes.
ROLE: ART DIRECTOR / DESIGNER TYPE: INTERACTIVE 3D EXPERIENCE & INSTORE CLIENT: JAY JAYS AGENCY: VISUAL JAZZ
DANCE OFF PLAYBACK
We auditioned hundreds of dancers ahead of the shoot. Each were chosen for their unique dance styles. We then had a custom track recorded specifically for the campaign.
To support the online experience we extended the campaign into 200 stores across Australia, New Zealand and South Africa. The imagery mixed urban warehouse and 3D space, with each of the nine dancers' unique skills composed onto posters and window hangers. All artwork was converted into 3D (anaglyphic) visible only through the instore 3D glasses.
BEHIND THE SCENES
Thanks to the team at Visual Jazz / Isobar.
As always, it's a huge team effort to pull off a campaign like this.
FWA - Site of the Day
AIMIA - Winner Best Online Video
W3 Awards - Silver Best Fashion Website
IAB MIXX - Bronze Interactive Video/Online Commercial
CREATE - Winner Best Website
Ty Johnson, James Cook
Simon Small, Caroline Jeppe
Mark Rosendorff, Stephen Woolcock
FRONT END DEVELOPERS
Michael Richardson, Sid Mansukusi
Matthew Slater, Tim Hobday