Jay Jays: Dance Off 3D
Youth fashion retailer Jay Jays launched their new winter range via an interactive catalogue and unique video experience. ‘Dance Off’ brought a 3D mash-up of fashion, music & movement into people’s homes.
ROLE: ART DIRECTOR / DESIGNER TYPE: INTERACTIVE 3D EXPERIENCE & INSTORE CLIENT: JAY JAYS AGENCY: VISUAL JAZZ
DANCE OFF PLAYBACK
We auditioned hundreds of dancers ahead of the shoot. Each were chosen for their unique dance styles. We then had a custom track recorded specifically for the campaign.
INSTORE DISPLAY
To support the online experience, the campaign extended into 200 stores across Australia, New Zealand and South Africa, blending urban warehouse and 3D space as each dancer’s unique skills were composed into posters and window hangers—fully converted into anaglyphic 3D, visible only through in-store glasses.
BEHIND THE SCENES
THANKS
Thanks to the team at Visual Jazz / Isobar.
As always, it's a huge team effort to pull off a campaign like this.
AWARDS
FWA - Site of the Day
AIMIA - Winner Best Online Video
W3 Awards - Silver Best Fashion Website
IAB MIXX - Bronze Interactive Video/Online Commercial
CREATE - Winner Best Website
CREDITS
CREATIVE DIRECTOR
Sammi Needham
ART DIRECTORS
Ty Johnson, James Cook
SOCIAL STRATEGY
Simon Small, Caroline Jeppe
ACCOUNT DIRECTOR
Steph Webster
PRODUCTION MANAGER
Bridget Conway-Taylor
TECHNICAL PRODUCER
Tom Ashmor
FLASH DEVELOPERS
Mark Rosendorff, Stephen Woolcock
FRONT END DEVELOPERS
Michael Richardson, Sid Mansukusi
QA
Vince Leoncio
MOTION TRACKING
Matthew Slater, Tim Hobday
DOP
David Hawkins
EDITOR
Kitty Green
CHOREOGRAPHER
Alethea Jones
PHOTOGRAPHER
Gerard O’Connor
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