Jay Jays: Dance Off 3D

ART DIRECTOR / DESIGNER

Youth fashion retailer Jay Jays launched their new winter range via an interactive catalogue and unique video experience. ‘Dance Off’ brought a 3D mash-up of fashion, music & movement into people’s homes.

TYPE: INTERACTIVE 3D EXPERIENCE & VISUAL MERCHANDISE    CLIENT: JAY JAYS    AGENCY: VISUAL JAZZ

Jay JaysJay Jays

INSTORE DISPLAY

 To support the online experience we extended the campaign into 200 stores across Australia, New Zealand and South Africa. The imagery mixed urban warehouse and 3D space, with each of the nine dancers' unique skills composed onto posters and window hangers. All artwork was converted into 3D (anaglyphic) visible only through the instore 3D glasses.

BEHIND THE SCENES

THANKS

Thanks to the team at Visual Jazz / Isobar.
As always, it's a huge team effort to pull off a campaign like this.

AWARDS

FWA - Site of the Day
AIMIA - Winner Best Online Video
W3 Awards - Silver Best Fashion Website
IAB MIXX - Bronze Interactive Video/Online Commercial
CREATE - Winner Best Website

CREATIVE DIRECTOR
Sammi Needham

ART DIRECTORS
Ty Johnson, James Cook

SOCIAL STRATEGY
Simon Small, Caroline Jeppe

ACCOUNT DIRECTOR
Steph Webster

PRODUCTION MANAGER
Bridget Conway-Taylor
 

TECHNICAL PRODUCER
Tom Ashmor

FLASH DEVELOPERS
Mark Rosendorff, Stephen Woolcock

FRONT END DEVELOPERS
Michael Richardson, Sid Mansukusi

QA
Vince Leoncio

MOTION TRACKING
Matthew Slater, Tim Hobday
 

DOP
David Hawkins

EDITOR
Kitty Green

CHOREOGRAPHER
Alethea Jones

PHOTOGRAPHER
Gerard O’Connor