To support the online experience we extended the campaign into 200 stores across Australia, New Zealand and South Africa. The imagery mixed urban warehouse and 3D space, with each of the nine dancers' unique skills composed onto posters and window hangers. All artwork was converted into 3D (anaglyphic) visible only through the instore 3D glasses.
BEHIND THE SCENES
FWA - Site of the Day
AIMIA - Winner Best Online Video
W3 Awards - Silver Best Fashion Website
IAB MIXX - Bronze Interactive Video/Online Commercial
CREATE - Winner Best Website