By day I design and direct advertising campaigns and digital product experiences. Working in this field for over 20 years, I've led many award winning projects through creative direction, design, video production and interactive development for a range of clients including; Nike, Mercedes-Benz, Google, Samsung, National Geographic, Holden, WNYC and Converse.
For the past 8 years I have worked in New York City. Beginning at R/GA, I led the award winning Nike super bowl campaign along with brand spots for Samsung and Mercedes-Benz. I then directed branded content at RYOT (Yahoo/Verizon) and brand comms at boutique agency Mod Op. Between 2021-22 I held freelance CD/GCD roles at GSD&M, VMLY&R, Ogilvy and BBH, where I helped lead Google's prized Black-owned Friday campaign. I'm currently Group Design Director at Critical Mass.
Prior to NYC, I worked in London for several years at various digital agencies. I then spent 8 years at Isobar (Visual Jazz) in Melbourne, one of Australia's leading digital agencies.
Google: Black-owned Friday
Nike Football: Speed Drops
Nike Basketball: Unlimited Together
Mercedes-Benz: The Long Drive
Samsung: Flex Games
Samsung: Sami The Robot
Samsung: The Gift Of Galaxy
Holden: Designer Spark
Holden: Spirited Drive
WNYC: Taking It Public
National Geographic: Education Summit
Jay Jays: Dance Off 3D
Redd’s Wicked: Ramp Up The Night
Overview: Interactive product design
Away from agency life I maintain a number of independent projects. Several years working within the UK and Australian music industry ignited a long term passion to discover, document and elevate the experience of quality live music. Artist collaborators include Bear's Den, Nick Mulvey, Laura Marling, Julia Jacklin, First Aid Kit, Nathaniel Rateliff, The Staves and Kimbra.
In 2010 I co-founded the music video series Sideshow Alley. Collaborating with a handful of talented film makers, photographers and sound engineers, this ongoing project has captured over 40 performing artists around Melbourne and NYC.
Between 2012-2014 I curated over 50 local and international artists together with Communion Music, handling live promotion for their popular club night in Melbourne.
In 2014/2015 I produced and edited the feature film music documentary Austin to Boston which screened at the 17 film festivals across the world including BFI London Film Festival, Nashville Film Festival and IDFA in Amsterdam. The film is now streaming.
In 2021 I began work directing and editing a short documentary on the legacy of a legendary Los Angeles recording studio.
Whether on set or on stage, I often supplement my role with a camera in hand. Armed with a Diploma of Photography I’ve captured both artistic and commercial experiences with images published in Rolling Stone, PDN, Wall St Journal, NME, Pitchfork, Billboard, Teen Vogue, The Age and New York Times. Recent commercial clients include Mercedes-Benz, Nike, Four Seasons and Baha Mar.
Between 2012-2019 I spent much time around the globe as a tour photographer for Mumford & Sons. During this time I regularly wandered the world's greatest music festivals including Glastonbury, Newport Folk, Eaux Claires, Laneway, Fuji Rock, Latitude, Boston Calling and Meredith Music Festival equal parts a punter and staff photographer. Along the way I’ve photographed for other artists including; Arcade Fire, Edward Sharpe & The Magnetic Zeros, Ben Howard and Bon Iver.
In 2019 I spent a month on set documenting Kitty Green’s feature film The Assistant starring Julia Garner.