Mercedes-Benz: The Long Drive
Winning the Masters Tournament is a dream for every golfer. In 2017, Mercedes-Benz teamed up with global brand ambassador, Rickie Fowler to help him achieve his own lifelong dream of playing at Augusta National. Narrated by Jon Hamm, aka Creative Director Don Draper, who gave the spot his tick of approval.
ROLE: CREATIVE DIRECTOR / PHOTOGRAPHER TYPE: COMMERICIAL & SOCIAL CLIENT: MERCEDES-BENZ AGENCY: R/GA
SOCIAL DELIVERY & EDITORIAL PHOTOGRAPHY
The film was shared through @MercedesBenzUSA social channels. Alongside the spot, various cut-downs and editorial photography helped extend the reach of the communications.
THANKS
Thanks to the teams at R/GA, Variable and Mercedes-Benz for bringing this fun story to life.
CREDITS
AGENCY - R/GA
ASSOCIATE CREATIVE DIRECTOR / PHOTOGRAPHER
Ty Johnson
SENIOR COPYWRITER
Nickolaus Sugai
CREATIVE DIRECTOR
Aileen Calderon
EXECUTIVE PRODUCER
Joe Gagliardi
ACCOUNT SUPERVISOR
Ben Kravitz
ASSOCIATE STRATEGY DIRECTOR
Steph King
ASSOCIATE PRODUCER
Adeline Yeo
PRODUCTION - VARIABLE / CONSULATE / COMPANY 3 / AGENT JACKSON / SOUND LOUNGE
DIRECTOR
Lloyd Lee Choi
DOP
Benjamin Loeb
1ST AD
Alex Friedman
PRODUCER
Paige Demarco
POST PRODUCER
Lareysa Smith
SOUND DESIGN
Adam Weber
EDITOR
Peter Johnson
COLORIST
Jaime O’Bradovich
SOUND MIX
Sound Lounge
TALENT
PRO GOLFER
Rickie Fowler
VOICEOVER
Jon Hamm
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