Samsung: Gift of Galaxy
CREATIVE DIRECTOR
Samsung launched their December holiday campaign with the Gift of Galaxy. We engaged the services of renown photographer Nadav Kander to capture that sense of awe everyone experiences opening a special gift.
TYPE: COMMERCIAL & OUTDOOR CAMPAIGN CLIENT: SAMSUNG AGENCY: R/GA
OUT OF HOME
The resulting imagery captured at Milk Studios in New York City was featured in retail stores and outdoor placements at Madison Square Garden and within Grand Central Terminal.
BEHIND THE SCENES
It was a fantastic experience working on this campaign collaborating with Nadav and the rest of the R/GA team.
CREDITS
ASSOCIATE CREATIVE DIRECTOR
Ty Johnson
EXECUTIVE CREATIVE DIRECTOR
Qian Qian
ACCOUNT DIRECTOR
Laura Leatherberry
CONTENT PRODUCER
Kristen Walsh
LIGHTING TECH
Dustin Stefansic
PHOTOGRAPHER
Nadav Kander
EXECUTIVE CREATIVE DIRECTOR
Tristan Kincaid
ACCOUNT MANAGER
Katie Cahill
DIRECTOR, CONTENT PRODUCTION
Kris Pito
LIGHTING TECH
Greg Haerling
ART DIRECTOR / BTS PHOTOGRAPHER
Kyungwan Kang
GROUP ACCOUNT DIRECTOR
Lauren Mandel
PRODUCER
Genevieve Sugalski
DESIGNER
Anna Siegel
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