Australia's biggest automotive brand. Over 5 years I worked directly with the GM Holden marketing team leading innovative approaches across many new vehicle launches. This included designing an extensive platform at Holden.com.au, plus many campaign sites & branded content experiences.
To celebrate Super Bowl 50 and Nike+ members who love the game, we created an on-the-ground activation in San Francisco and around the country. Nike Speed Drops featured an army of gold super cars making deliveries of SB50 Vapor Untouchable cleats, all signed and hand-delivered by Nike NFL stars.
Sony celebrated their FIFA World Cup sponsorship by defining the world as a stadium without borders. One virtual stadium where every football fan anyway in the world could experience what it’s like being there in person. The campaign site included a historical look at the World Cup and a global song contest with Ricky Martin.