Holden: Designer Spark
CREATIVE DIRECTOR / DESIGNER
Whether it’s technology or fashion, people increasingly want to personalise the things in their life. We recruited a team of top fashion and style talent to help customize the newly launched city car, the Barina Spark. The campaign covered a large digital landscape centred around a special digital experience, Designer Spark.
TYPE: INTERACTIVE EXPERIENCE & FILM SERIES CLIENT: HOLDEN AGENCY: VISUAL JAZZ ISOBAR
“It's really exciting. It's like a moving piece of artwork”
TELEVISION PERSONALITY, YUMI STYNES
With an average user dwell time of 42 minutes, the site allowed visitors to design their own Barina Spark and share it via social media for the chance to win a series of prizes including a brand new Holden Barina Spark. We also developed a range of traffic drivers with strong social integration, all resulting in visitors learning more about the vehicle’s features and benefits.
The campaign was supported by a video series of inspirational women each sharing their love of design by customizing their own Barina Spark. Featured episode with Emma Freedman.
ADMA - Silver / Best Website
Adobe - Site of The Day
Ty Johnson, Chris Phillips
EXECUTIVE CREATIVE DIRECTOR
Christine Calo, Marshall Lorenzo
Stephen Woolcock, Mark Rosendorff
Dominic Allen, Genevieve Bailey
Joel Betts, Dominic Allen, Ty Johnson, Genevieve Bailey
Ty Johnson, James Cook, Sammi Needham
Yumi Stynes, Sharelle McMahon, Emma Freedman, Charlotte Dawson, Terry Biviano, Claudia Navone, Pip Edwards, Kit Cosmetics