Kansas City: Covid-19 PSA's
It’s 2020. Covid-19. The devastating effects of this virus are being felt across the globe. We were tasked with encouraging the diverse citizens of Kansas City, Kansas to do their part in fighting the spread. Working together with the health board, we created two distinct campaigns executed in both English and Spanish.
ROLE: CREATIVE DIRECTOR / DESIGNER / EDITOR TYPE: TV, PRINT & OUTDOOR CLIENT: WYANDOTTE COUNTY AND KANSAS CITY AGENCY: MOD OP
WHAT'S THE BIG DEAL? MASKS SAVE LIVES.
Masks. They’re one more little annoyance in a life that’s filled with them. But unlike most of life’s uncomfortable little problems, masks save lives.
So what’s the big deal?
MASKS: PRINT, DIGITAL & OUTDOOR
The TV campaign was supported with print, OOH and digital messaging throughout Kansas City, Kansas.
MAKE THE RIGHT CHOICE. GET TESTED.
When you’ve been around someone who is positive for Covid-19, you have two choices. Get tested, and stay home until you know you’re well. Or take a chance and see what happens.
TESTING: PRINT, DIGITAL & OUTDOOR
Supporting the TV spot, this campaign called for a much more direct and simple message across print, OOH and digital.
CREDITS
CREATIVE DIRECTOR / ART DIRECTOR
Ty Johnson
CREATIVE DIRECTOR / COPY
Deirdre Corley
DESIGNERS
Mia Park, Kara Chun, Ty Johnson
PRODUCER
Michael Hall
ACCOUNT TEAM
Miles Dinsmoor, Aaron Gilbertie, Leigh Ann Cleaver
DIRECTOR
Rebecca Blumhagen
DP
Abe Martinez
PRODUCER
Chad Parker
PHOTOGRAPHER
Paul Andrews
EDITORS
Ariel Kavoussi (Masks), Ty Johnson (Testing - English), Garrett Weinholtz (Testing - Spanish)
SOUND / MIX
Rob Kahn, Chris Friedman
COLORIST
Ashley Ayarza Woods
VO
Shaundria Campbell (Masks - English), Constance Swain (Testing - English)
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