Holden: Designer Spark
Whether it’s technology or fashion, people increasingly want to personalise the things in their life. We recruited a team of top fashion and style talent to help customize the newly launched city car, the Barina Spark. The campaign covered a large digital landscape centred around a special digital experience, Designer Spark.
ROLE: CREATIVE DIRECTOR / DESIGNER TYPE: INTERACTIVE EXPERIENCE & FILM SERIES CLIENT: HOLDEN AGENCY: VISUAL JAZZ ISOBAR
“It's really exciting. It's like a moving piece of artwork”
TELEVISION PERSONALITY, YUMI STYNES
INTERACTIVE EXPERIENCE
With an average user dwell time of 42 minutes, the site allowed visitors to design their own Barina Spark and share it via social media for the chance to win a series of prizes including a brand new Holden Barina Spark. We also developed a range of traffic drivers with strong social integration, all resulting in visitors learning more about the vehicle’s features.
DESIGN AMBASSADORS
The campaign was supported by a video series of inspirational women each sharing their love of design by customizing their own Barina Spark. Featured episode with Emma Freedman.
AWARDS
ADMA - Silver / Best Website
Adobe - Site of The Day
CREDITS
CREATIVE LEAD
Ty Johnson, Chris Phillips
EXECUTIVE CREATIVE DIRECTOR
Gavin Heron
SENIOR DESIGNERS
Christine Calo, Marshall Lorenzo
TECHNICAL DIRECTOR
Erik Hallander
FLASH DEVELOPERS
Stephen Woolcock, Mark Rosendorff
FRONT-END DEVELOPER
Andrew Greig
DIRECTOR
Dominic Allen, Genevieve Bailey
CAMERA OPERATORS
Joel Betts, Dominic Allen, Ty Johnson, Genevieve Bailey
INTERVIEW HOSTS
Ty Johnson, James Cook, Sammi Needham
AMBASSADORS
Yumi Stynes, Sharelle McMahon, Emma Freedman, Charlotte Dawson, Terry Biviano, Claudia Navone, Pip Edwards, Kit Cosmetics
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