Holden: Spirited Drive
Opening the summer season, we launched the all-new Barina by conveying that fuzzy weekend-away-with-friends feeling. Beautiful cinematography in this branded music video showcased the vehicle in beautiful surroundings, highlighting features without being interruptive.
ROLE: CREATIVE LEAD / PHOTOGRAPHER / INTERACTIVE DESIGNER TYPE: BRANDED MUSIC VIDEO CLIENT: HOLDEN AGENCY: VISUAL JAZZ ISOBAR
DIGITAL EXPERIENCE
By integrating video seamlessly into Holden's website, while also creating a standout branded digital experience, Spirited Drive elegantly combined both emotional and rational messaging challenging the perception of the Barina nameplate.
PHOTOGRAPHY BOOK
In addition to the centerpiece video, a companion book featured a snapshot of my photography from the road trip experience.
THE MUSIC
Melbourne's own Loon Lake soundtracked the branded music video with their hit song "In the Summer".
CREDITS
CREATIVE LEAD / PHOTOGRAPHER / INTERACTIVE DESIGNER
Ty Johnson
DIRECTOR
Timothy Melville
ACCOUNT DIRECTOR
Bobby Hollingsworth
WARDROBE
Nadia Barbaro
MOTION GRAPHICS
Ashley Curkpatrick
EXECUTIVE PRODUCER
Dominic Allen
PRODUCER
Marteen Burger
PRODUCTION MANAGER
Jasmine Funnell
COLORIST
Fergus Hally / Activemotion
CAST
Annette Melton, Adam Pedicini, Laura Andon, James Carrick
CINEMATOGRAPHER
Marin Johnson
1ST AC
Austin Haigh
CAR DETAILER
Gary Macfarkane
MUSIC
Loon Lake 'In The Summer'
BOOK DESIGN
Trent Roberts, Oli Stubbs
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