It’s 2020. Covid-19. The devastating effects of this virus are being felt across the globe. We were tasked with encouraging the diverse citizens of Kansas City, Kansas to do their part in fighting the spread. Working together with the health board, we created two distinct campaigns executed in both English and Spanish.
ROLE: CREATIVE DIRECTOR / DESIGNER / EDITOR TYPE: TV, PRINT & OUTDOOR CLIENT: WYANDOTTE COUNTY AND KANSAS CITY AGENCY: MOD OP
WHAT'S THE BIG DEAL? MASKS SAVE LIVES.
Masks. They’re one more little annoyance in a life that’s filled with them. But unlike most of life’s uncomfortable little problems, masks save lives. So what’s the big deal?
MASKS: PRINT, DIGITAL & OUTDOOR
The TV campaign was supported with print, OOH and digital messaging throughout Kansas City, Kansas.
MAKE THE RIGHT CHOICE. GET TESTED.
When you’ve been around someone who is positive for Covid-19, you have two choices. Get tested, and stay home until you know you’re well. Or take a chance and see what happens.
TESTING: PRINT, DIGITAL & OUTDOOR
Supporting the TV spot, this campaign called for a much more direct and simple message across print, OOH and digital.
CREDITS
CREATIVE DIRECTOR / ART DIRECTOR Ty Johnson
CREATIVE DIRECTOR / COPY Deirdre Corley
DESIGNERS Mia Park, Kara Chun, Ty Johnson
PRODUCER Michael Hall
ACCOUNT TEAM Miles Dinsmoor, Aaron Gilbertie, Leigh Ann Cleaver
DIRECTOR Rebecca Blumhagen
DP Abe Martinez
PRODUCER Chad Parker
PHOTOGRAPHER Paul Andrews
EDITORS Ariel Kavoussi (Masks), Ty Johnson (Testing - English), Garrett Weinholtz (Testing - Spanish)
