Nike: USA Basketball – Unlimited Together
Every four years, we watch as the USA basketball team represent — as a nation and a family — on the world stage. Their iconic team photos have hung on bedroom walls for over two decades. In 2016, we helped Nike unite fans, legends, and players during a national send-off tour all the way through to Olympic gold in Rio.
ROLE: CREATIVE DIRECTOR TYPE: SOCIAL, PRINT & OUTDOOR BRAND: NIKE AGENCY: R/GA
SQUAD GOALS
Everyone’s got a squad. Your family. Your friends. Your teammates. Through social activation we called on the nation to help create an epic squad photo — an unforgettable work of art with hundreds of squads forming the foundation of a much larger picture. This was more than just a team photo. It created a portrait of a nation united.
GAME TIME IN RIO
As the team defended their crown in Rio, we continued support with treated game highlights and animated gifs through @NikeBasketball, before revealing the united USA squad photo on the 34th street billboard.
ROAD TO GOLD BOOK
In celebration of their gold medal victory, a 14 inch 90 page commemorative book — exclusively for USAB players — showcased the best squad photos from around the nation plus supportive fan tweets and awesome BTS photos from the road to Rio.
CREDITS
EXECUTIVE CREATIVE DIRECTOR
Sammi Needham
CREATIVE DIRECTOR
Zack McDonald
ASSOCIATE CREATIVE DIRECTOR
Ty Johnson
ART DIRECTORS / DESIGNERS
Jeewon Choi, Steven Conaway, Jenny Wu, Mariola Bruszewska, Logan Kornhauser
COPYWRITERS
Kris Cantrell, Peter Neils
PHOTOGRAPHERS
Danny Clinch (W+K), Victory Creative
ACCOUNT DIRECTOR
Sam Levy
SENIOR PRODUCERS
Jenna Halliday, Pam Yang
CONTENT PRODUCTION DIRECTOR
Erica Jensen
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