Whether it’s technology or fashion, people increasingly want to personalise the things in their life. We recruited a team of top fashion and style talent to help customize the newly launched city car, the Barina Spark. The campaign covered a large digital landscape centred around a special digital experience, Designer Spark.
“It's really exciting. It's like a moving piece of artwork”
TELEVISION PERSONALITY, YUMI STYNES
— DESIGN AMBASSADORS —
The campaign was supported by a video series of inspirational women each sharing their love of design by customizing their own Barina Spark.
— AWARDS —
ADMA - Silver Best Website (2011)
Cannes Lions - Cyber Short list (2011)
Adobe - Site of The Day (2010)