Holden: Designer Spark

CREATIVE DIRECTOR / DESIGNER

Whether it’s technology or fashion, people increasingly want to personalise the things in their life. We recruited a team of top fashion and style talent to help customize the newly launched city car, the Barina Spark. The campaign covered a large digital landscape centred around a special digital experience, Designer Spark.

With an average dwell time of 42 minutes, the site allowed visitors to design their own Barina Spark and share it via social media for the chance to win a series of prizes including a brand new Holden Barina Spark.

We also developed a range of traffic drivers including online advertisements, EDMs and strong social integration, all resulting in visitors learning more about the vehicle’s features and benefits.

TYPE: ADVERTISING CAMPAIGN    CLIENT: HOLDEN    AGENCY: VISUAL JAZZ ISOBAR

“It's really exciting. It's like a moving piece of artwork”

TELEVISION PERSONALITY, YUMI STYNES

Designer SparkDesigner Spark

DESIGN AMBASSADORS

The campaign was supported by a video series of inspirational women each sharing their love of design by customizing their own Barina Spark.

AWARDS

ADMA - Silver Best Website (2011)
Cannes Lions - Cyber Short list (2011)
Adobe - Site of The Day (2010)

CREATIVE LEAD
Ty Johnson, Chris Phillips

EXECUTIVE CREATIVE DIRECTOR
Gavin Heron

SENIOR DESIGNERS
Christine Calo, Marshall Lorenzo
 

TECHNICAL DIRECTOR
Erik Hallander

FLASH DEVELOPERS
Stephen Woolcock, Mark Rosendorff

FRONT-END DEVELOPER
Andrew Greig
 

DIRECTOR
Dominic Allen, Genevieve Bailey

CAMERA OPERATORS
Joel Betts, Dominic Allen, Ty Johnson, Genevieve Bailey

INTERVIEW HOSTS
Ty Johnson, James Cook, Sammi Needham
 

AMBASSADORS
Yumi Stynes, Sharelle McMahon, Emma Freedman, Charlotte Dawson, Terry Biviano, Claudia Navone, Pip Edwards, Kit Domestics