Holden Designer Spark

CREATIVE DIRECTOR / DESIGNER

The team at Visual Jazz helped launch the new Barina Spark online with a bang. The campaign covered a large digital landscape and included not only new and improved model pages on Holden.com.au but also a special campaign site, Designer Spark.

The site allowed visitors to design their own Barina Spark and share it via social media for the chance to win a series of prizes including a brand new Holden Barina Spark.

We also developed a range of traffic drivers including online advertisements, EDMs and strong social integration, all resulting in visitors learning more about the vehicle’s features and benefits.

TYPE: ADVERTISING CAMPAIGN    CLIENT: HOLDEN    AGENCY: VISUAL JAZZ ISOBAR

“It's really exciting. It's like a moving piece of artwork”

TELEVISION PERSONALITY, YUMI STYNES

Designer SparkDesigner Spark

— DESIGN AMBASSADORS —

The campaign was supported by a video series of inspirational women each sharing their love of design by customizing their own Barina Spark.

— AWARDS —

ADMA - Silver Best Website (2011)
Cannes Lions - Cyber Short list (2011)
Adobe - Site of The Day (2010)

— CREDITS —
 

CREATIVE LEAD
Ty Johnson, Chris Phillips
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EXECUTIVE CREATIVE DIRECTOR
Gavin Heron
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SENIOR DESIGNERS
Christine Calo, Marshall Lorenzo
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TECHNICAL DIRECTOR
Erik Hallander
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FLASH DEVELOPERS
Stephen Woolcock, Mark Rosendorff
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FRONT-END DEVELOPER
Andrew Greig
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DIRECTOR
Dominic Allen, Genevieve Bailey
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CAMERA OPERATORS
Joel Betts, Dominic Allen, Ty Johnson, Genevieve Bailey
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INTERVIEW HOSTS
Ty Johnson, James Cook, Sammi Needham
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AMBASSADORS
Yum Stynes, Sharelle McMahon, Emma Freedman, Charlotte Dawson, Terry Biviano, Claudia Navone, Pip Edwards, Kit Domestics
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