Creative Director
Design Leader
Music Documentarian
Photographer
My career spans digital advertising campaigns, brand design, documentary, music videos, album artwork and photography, working for artists and brands including Google, Nike, Mercedes-Benz, Samsung and Mumford & Sons.
I co-founded the live music video series Sideshow Alley and have photographed many well known artists. My first feature documentary Austin to Boston screened at IDFA, Doc/Fest and BFI London Film Festival and streamed on Netflix.
Brand Creative & Design Leader
By day I design and direct advertising campaigns and digital brand experiences. Working in this field for over 25 years, I've led many award winning projects through creative direction, design, video production and interactive development for a range of clients including; Nike, Mercedes-Benz, Google, Samsung, National Geographic, Holden, WNYC and Converse.
CREATIVE DIRECTION
ART DIRECTION
CONCEPT
DESIGN
INTERACTIVE / UI
VIDEO DIRECTION
EDITING
For the past 9 years I have worked in New York City. Beginning at R/GA, I led the award winning Nike super bowl campaign along with brand spots for Samsung and Mercedes-Benz. I then directed branded content at RYOT (Yahoo/Verizon) and brand comms at boutique agency Mod Op. Between 2021-22 I held freelance CD/GCD roles at GSD&M, VMLY&R, Ogilvy and BBH, where I helped lead Google's prized Black-owned Friday campaign. I'm currently Group Design Director at Critical Mass.
Prior to NYC, I worked in London for several years at various digital agencies. I then spent 8 years at Isobar (Visual Jazz) in Melbourne, one of Australia's leading digital agencies.
AGENCY & TECH EXPERIENCE
Critical Mass
GROUP DESIGN DIRECTOR
NEW YORK · 2023 — 2024
BBH | Ogilvy | VML
FREELANCE CREATIVE DIRECTOR
NEW YORK · 2021 — 2022
Mod Op
CREATIVE DIRECTOR
NEW YORK · 2019 — 2021
RYOT
CREATIVE DIRECTOR
NEW YORK · 2018
R/GA
ASSOCIATE CREATIVE DIRECTOR
NEW YORK · 2015 — 2017
Isobar
SENIOR ART DIRECTOR
MELBOURNE · 2007 — 2015
Music Glue | Citi
FREELANCE INTERACTIVE DESIGNER
LONDON · 2004 — 2007
Westnet
INTERACTIVE DESIGNER
PERTH · 1998 — 2003
CASE STUDIES
Google: Black-owned Friday
Nike Football: Speed Drops
Nike Basketball: Unlimited Together
Mercedes-Benz: The Long Drive
Samsung: Flex Games
Samsung: Sami The Robot
Samsung: The Gift Of Galaxy
Holden: Designer Spark
Holden: Spirited Drive
WNYC: Taking It Public
National Geographic: Education Summit
Jay Jays: Dance Off 3D
Redd’s Wicked: Ramp Up The Night
Overview: Interactive product design
Music Documentarian
Away from agency life I maintain a number of independent projects. Several years working within the UK and Australian music industry ignited a long term passion to discover, document and elevate the experience of quality live music. Artist collaborators include Bear's Den, Nick Mulvey, Laura Marling, Julia Jacklin, First Aid Kit, Nathaniel Rateliff, The Staves and Kimbra.
DIRECTING
PRODUCING
EDITING
ART DIRECTION
DESIGN
LIVE PROMOTION
In 2010 I co-founded the music video series Sideshow Alley. Collaborating with a handful of talented film makers, photographers and sound engineers, this ongoing project has captured over 40 performing artists around Melbourne and NYC.
Between 2012-2014 I curated over 50 local and international artists together with Communion Music, handling live promotion for their popular club night in Melbourne.
In 2014/2015 I produced and edited the feature film music documentary Austin to Boston which screened at the 17 film festivals across the world including BFI London Film Festival, Nashville Film Festival and IDFA in Amsterdam. The film is now streaming.
In 2021 I began work directing and editing a short documentary on the legacy of a legendary Los Angeles recording studio.
Photographer
Whether on set or on stage, I often supplement my role with a camera in hand. Armed with a Diploma of Photography I’ve captured both artistic and commercial experiences with images published in Rolling Stone, PDN, Wall St Journal, NME, Pitchfork, Billboard, Teen Vogue, The Age and New York Times. Recent commercial clients include Mercedes-Benz, Nike, Four Seasons and Baha Mar.
MUSIC
LIFESTYLE
AUTOMOTIVE
TRAVEL
FILM UNIT STILLS
Between 2012-2019 I spent much time around the globe as a tour photographer for Mumford & Sons. During this time I regularly wandered the world's greatest music festivals including Glastonbury, Newport Folk, Eaux Claires, Laneway, Fuji Rock, Latitude, Boston Calling and Meredith Music Festival equal parts a punter and staff photographer. Along the way I’ve photographed for other artists including; Arcade Fire, Edward Sharpe & The Magnetic Zeros, Ben Howard and Bon Iver.
In 2019 I spent a month on set documenting Kitty Green’s feature film The Assistant starring Julia Garner.
