Every four years, we watch as the USA men’s basketball team represent — as a nation and a family — on the world stage. Their iconic team photos have hung on bedroom walls for over two decades. In 2016, R/GA helped Nike unite fans, legends, and players during a national send-off tour all the way through to Olympic gold in Rio.
— SQUAD GOALS —
Everyone’s got a squad. Your family. Your friends. Your teammates. Through social activation we called on the nation to help create an epic squad photo — an unforgettable work of art with hundreds of squads forming the foundation of a much larger picture. This was more than just a team photo. It created a portrait of a nation united.
— RIO —
As the team defended their crown in Rio, we continued support with treated game highlights and animated gifs through @NikeBasketball channels, before revealing the united squad photo of team USA in NYC on the 34th street billboard.
— ROAD TO GOLD BOOK —
In celebration of their gold medal victory, a 14 inch 90 page commemorative book — exclusively for USAB players — showcased the best squad photos from around the nation plus supportive fan tweets and awesome BTS photos from the road to Rio.