Nike: USA Basketball Road to Gold

CREATIVE DIRECTOR

Every four years, we watch as the USA men’s basketball team represent  — as a nation and a family — on the world stage. Their iconic team photos have hung on bedroom walls for over two decades. In 2016, we helped Nike unite fans, legends, and players during a national send-off tour all the way through to Olympic gold in Rio.

TYPE: SOCIAL & OUTDOOR CAMPAIGN    BRAND: NIKE    AGENCY: R/GA

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SQUAD GOALS

Everyone’s got a squad. Your family. Your friends. Your teammates. Through social activation we called on the nation to help create an epic squad photo  — an unforgettable work of art with hundreds of squads forming the foundation of a much larger picture. This was more than just a team photo. It created a portrait of a nation united.

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RIO

As the team defended their crown in Rio, we continued support with treated game highlights and animated gifs through @NikeBasketball channels, before revealing the united squad photo of team USA in NYC on the 34th street billboard.

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ROAD TO GOLD BOOK

In celebration of their gold medal victory, a 14 inch 90 page commemorative book — exclusively for USAB players — showcased the best squad photos from around the nation plus supportive fan tweets and awesome BTS photos from the road to Rio.

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EXECUTIVE CREATIVE DIRECTOR
Sammi Needham

CREATIVE DIRECTOR
Zack McDonald

ASSOCIATE CREATIVE DIRECTOR
Ty Johnson
 

ART DIRECTORS / DESIGNERS
Jeewon Choi, Steven Conaway, Jenny Wu, Mariola Bruszewska, Logan Kornhauser

COPYWRITERS
Kris Cantrell, Peter Neils

PHOTOGRAPHERS
Danny Clinch (W+K), Victory Creative
 

ACCOUNT DIRECTOR
Sam Levy

SENIOR PRODUCERS
Jenna Halliday, Pam Yang

CONTENT PRODUCTION DIRECTOR
Erica Jensen