Mercedes-Benz: The Long Drive

CREATIVE DIRECTOR / PHOTOGRAPHER

Winning the Masters Tournament is a dream for every golfer. For the 2017 Masters Tournament, Mercedes-Benz teamed up with global brand ambassador, Rickie Fowler showcasing his lifelong dream of playing at Augusta National.

TYPE: COMMERICIAL & SOCIAL    CLIENT: MERCEDES-BENZ    AGENCY: R/GA

SOCIAL

The hero video shared through MBUSA social channels featured Rickie Fowler and his G-Class 4x4 2, with voiceover provided by Jon Hamm. Along with the video, various cut-downs and photography enhanced the communications.

PHOTOGRAPHY

In addition to leading the creative, I also captured all of the campaign photography.

THANKS

Thanks to the teams at R/GA, Variable and Mercedes-Benz for bringing this fun story to life.

CREDITS

AGENCY - R/GA

 

ASSOCIATE CREATIVE DIRECTOR / PHOTOGRAPHER 
Ty Johnson

SENIOR COPYWRITER
Nickolaus Sugai

CREATIVE DIRECTOR
Aileen Calderon
 

EXECUTIVE PRODUCER
Joe Gagliardi

ACCOUNT SUPERVISOR
Ben Kravitz
 

ASSOCIATE STRATEGY DIRECTOR
Steph King

ASSOCIATE PRODUCER
Adeline Yeo
 


PRODUCTION - VARIABLE / CONSULATE / COMPANY 3 / AGENT JACKSON / SOUND LOUNGE
 

DIRECTOR
Lloyd Lee Choi

DOP
Benjamin Loeb

1ST AD
Alex Friedman
 

PRODUCER
Paige Demarco

POST PRODUCER
Lareysa Smith

SOUND DESIGN
Adam Weber
 

EDITOR
Peter Johnson

COLORIST
Jaime O’Bradovich

SOUND MIX
Sound Lounge
 

PRO GOLFER
Rickie Fowler
 

VOICEOVER
Jon Hamm