Mercedes-Benz The Long Drive

CREATIVE DIRECTOR / PHOTOGRAPHER

Winning the Masters Tournament is a dream for every golfer. For the 2017 Masters Tournament, Mercedes-Benz teamed up with global brand ambassador, Rickie Fowler showcasing his lifelong dream of playing at Augusta National.

TYPE: COMMERICIAL & SOCIAL    CLIENT: MERCEDES-BENZ    AGENCY: R/GA

— SOCIAL —

The hero video shared through MBUSA social channels featured Rickie Fowler and his G-Class 4x4 2, with voiceover provided by Jon Hamm. Along with the video, various cut-downs and photography enhanced the communications.

— PHOTOGRAPHY —

In addition to leading the creative, I also captured all of the campaign photography.

— THANKS —

Thanks to the teams at R/GA, Variable and Mercedes-Benz for bringing this fun story to life.

— CREDITS —

AGENCY - R/GA

 

ASSOCIATE CREATIVE DIRECTOR / PHOTOGRAPHER 
Ty Johnson
-
SENIOR COPYWRITER
Nickolaus Sugai
-
CREATIVE DIRECTOR
Aileen Calderon
-

EXECUTIVE PRODUCER
Joe Gagliardi
-
ACCOUNT SUPERVISOR
Ben Kravitz
-

ASSOCIATE STRATEGY DIRECTOR
Steph King
-
ASSOCIATE PRODUCER
Adeline Yeo
-


PRODUCTION - VARIABLE / CONSULATE / COMPANY 3 / AGENT JACKSON / SOUND LOUNGE
 

DIRECTOR
Lloyd Lee Choi
-
DOP
Benjamin Loeb
-
1ST AD
Alex Friedman
-

PRODUCER
Paige Demarco
-
POST PRODUCER
Lareysa Smith
-
SOUND DESIGN
Adam Weber
-

EDITOR
Peter Johnson
-
COLORIST
Jaime O’Bradovich
-
SOUND MIX
Sound Lounge
-

PRO GOLFER
Rickie Fowler
-

VOICEOVER
Jon Hamm
-