Holden Barina Spirited Drive

CREATIVE LEAD / PHOTOGRAPHER / INTERACTIVE DESIGNER

Spirited Drive's beautiful cinematography opened the summer season by conveying that fuzzy weekend-away-with-friends feeling, while showcasing the all-new Barina in Victoria’s beautiful surroundings and highlighting its features without being interruptive.

TYPE: BRANDED MUSIC VIDEO    CLIENT: HOLDEN    AGENCY: VISUAL JAZZ ISOBAR

— DIGITAL EXPERIENCE —

By integrating video seamlessly into Holden's website, while also creating a standout branded HTML experience, Spirited Drive elegantly combined both emotional and rational messaging challenging the perception of the Barina nameplate.

Barina Spirited DriveBarina Spirited Drive

— PHOTOGRAPHY BOOK —

In addition to the centerpiece video, a companion book featured a snapshot of my photography from the road trip experience.

— THE MUSIC —

Positioned as a music video rather than advertisement, Melbourne's own Loon Lake soundtrack "In the Summer" framed the light-hearted and fun sentiment that is encompassed by the car.

Loon LakeLoon Lake

— CREDITS —
 

CREATIVE LEAD / PHOTOGRAPHER / INTERACTIVE DESIGNER
Ty Johnson
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DIRECTOR
Timothy Melville
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ACCOUNT DIRECTOR
Bobby Hollingsworth
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WARDROBE
Nadia Barbaro
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MOTION GRAPHICS
Ashley Curkpatrick
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EXECUTIVE PRODUCER
Dominic Allen
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PRODUCER
Marteen Burger
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PRODUCTION MANAGER
Jasmine Funnell
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COLORIST
Fergus Hally / Activemotion
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CAST
Annette Melton, Adam Pedicini, Laura Andon, James Carrick
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CINEMATOGRAPHER
Marin Johnson
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1ST AC
Austin Haigh
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CAR DETAILER
Gary Macfarkane
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MUSIC
Loon Lake 'In The Summer'
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BOOK DESIGN
Trent Roberts, Oli Stubbs
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