Holden Barina: Spirited Drive

CREATIVE LEAD / PHOTOGRAPHER / INTERACTIVE DESIGNER

Opening the summer season, we launched the all-new Barina by conveying that fuzzy weekend-away-with-friends feeling. Beautiful cinematography in this branded music video showcased the vehicle in beautiful surroundings, highlighting features without being interruptive.

TYPE: BRANDED MUSIC VIDEO    CLIENT: HOLDEN    AGENCY: VISUAL JAZZ ISOBAR

DIGITAL EXPERIENCE

By integrating video seamlessly into Holden's website, while also creating a standout branded digital experience, Spirited Drive elegantly combined both emotional and rational messaging challenging the perception of the Barina nameplate.

Barina Spirited DriveBarina Spirited Drive

PHOTOGRAPHY BOOK

In addition to the centerpiece video, a companion book featured a snapshot of my photography from the road trip experience.

THE MUSIC

Positioned as a music video rather than advertisement, Melbourne's own Loon Lake's soundtrack "In the Summer" framed the light-hearted and fun sentiment that is encompassed by the vehicle.

Loon LakeLoon Lake

CREATIVE LEAD / PHOTOGRAPHER / INTERACTIVE DESIGNER
Ty Johnson

DIRECTOR
Timothy Melville

ACCOUNT DIRECTOR
Bobby Hollingsworth

WARDROBE
Nadia Barbaro

MOTION GRAPHICS
Ashley Curkpatrick
 

EXECUTIVE PRODUCER
Dominic Allen

PRODUCER
Marteen Burger

PRODUCTION MANAGER
Jasmine Funnell

COLORIST
Fergus Hally / Activemotion

CAST
Annette Melton, Adam Pedicini, Laura Andon, James Carrick
 

CINEMATOGRAPHER
Marin Johnson

1ST AC
Austin Haigh

CAR DETAILER
Gary Macfarkane

MUSIC
Loon Lake 'In The Summer'

BOOK DESIGN
Trent Roberts, Oli Stubbs