— DIGITAL EXPERIENCE —
By integrating video seamlessly into Holden's website, while also creating a standout branded HTML experience, Spirited Drive elegantly combined both emotional and rational messaging challenging the perception of the Barina nameplate.
— PHOTOGRAPHY BOOK —
In addition to the centerpiece video, a companion book featured a snapshot of my photography from the road trip experience.
— THE MUSIC —
Positioned as a music video rather than advertisement, Melbourne's own Loon Lake soundtrack "In the Summer" framed the light-hearted and fun sentiment that is encompassed by the car.