Work

Holden: Spirited Drive

Opening the summer season, we launched the all-new Barina by conveying that fuzzy weekend-away-with-friends feeling. Beautiful cinematography in this branded music video showcased the vehicle in beautiful surroundings, highlighting features without being interruptive.

ROLE: CREATIVE LEAD / PHOTOGRAPHER / INTERACTIVE DESIGNER    TYPE: BRANDED MUSIC VIDEO    CLIENT: HOLDEN    AGENCY: VISUAL JAZZ ISOBAR

DIGITAL EXPERIENCE

By integrating video seamlessly into Holden's website, while also creating a standout branded digital experience, Spirited Drive elegantly combined both emotional and rational messaging challenging the perception of the Barina nameplate.

PHOTOGRAPHY BOOK

In addition to the centerpiece video, a companion book featured a snapshot of my photography from the road trip experience.

THE MUSIC

Melbourne's own Loon Lake soundtracked the branded music video with their hit song "In the Summer".

Loon LakeLoon Lake

CREATIVE LEAD / PHOTOGRAPHER / INTERACTIVE DESIGNER
Ty Johnson

DIRECTOR
Timothy Melville

ACCOUNT DIRECTOR
Bobby Hollingsworth

WARDROBE
Nadia Barbaro

MOTION GRAPHICS
Ashley Curkpatrick
 

EXECUTIVE PRODUCER
Dominic Allen

PRODUCER
Marteen Burger

PRODUCTION MANAGER
Jasmine Funnell

COLORIST
Fergus Hally / Activemotion

CAST
Annette Melton, Adam Pedicini, Laura Andon, James Carrick
 

CINEMATOGRAPHER
Marin Johnson

1ST AC
Austin Haigh

CAR DETAILER
Gary Macfarkane

MUSIC
Loon Lake 'In The Summer'

BOOK DESIGN
Trent Roberts, Oli Stubbs