Samsung Galaxy: Sami

CONCEPT AND CREATIVE DIRECTION

A little while ago I traveled to Vietnam to do research for a Samsung project. At their factory we discovered the unique way in which their product assembly comes together; with the aid of cute little autonomous robots. Together with the help of a hard working team at R/GA, my idea to humanize technology came alive. Meet Sami!

TYPE: COMMERCIAL    CLIENT: SAMSUNG    AGENCY: R/GA

— CREDITS —

AGENCY - R/GA (FULL LIST TBD)
 

CREATIVE DIRECTOR
Ty Johnson
-
CREATIVE DIRECTOR
Sheena Brady, Mike Warzin
-

CHIEF CREATIVE OFFICER
Taras Wayner
-
SVP, GROUP ACCOUNT DIRECTOR
Robin Forbes
-

GROUP STRATEGY DIRECTOR
Dennis Claus
-
EXECUTIVE PRODUCER
Monique Veillette
-


PRODUCTION - MJZ (FULL LIST TBD)
 

DIRECTOR
Michael Spiccia