Samsung Galaxy: Sami

CONCEPT AND CREATIVE DIRECTION

A little while ago I traveled to Vietnam to do research for a Samsung project. At their factory we discovered the unique way in which their product assembly comes together; with the aid of cute little autonomous robots. Together with the help of a hard working team at R/GA, my idea to humanize technology came alive. Meet Sami!

TYPE: COMMERCIAL    CLIENT: SAMSUNG    AGENCY: R/GA

— CREDITS —

AGENCY - R/GA

 

ASSOCIATE CREATIVE DIRECTOR, ART DIRECTOR
Ty Johnson
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CHIEF CREATIVE OFFICE
Taras Wayner
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EXECUTIVE CREATIVE DIRECTOR
Eric Jannon
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EXECUTIVE CREATIVE DIRECTOR
Chris Northam
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CREATIVE DIRECTOR, WRITER
Sheena Brady
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CREATIVE DIRECTOR, ART DIRECTOR
Mike Warzin
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EXECUTIVE CONTENT PRODUCER
Monique Veillette
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STORYBOARD ARTIST
Wing Lo
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PROJECT MANAGER
Nicole Green
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SVP, GROUP MANAGING DIRECTOR
Robin Forbes
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EXECUTIVE STRATEGY DIRECTOR
Dennis Claus
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PRODUCTION - ART & SCIENCES
 

DIRECTOR
Michael Spiccia
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LINE PRODUCER
Ben Scandrett-Smith
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DIRECTORS OF PHOTOGRAPHY
Jeremy Rouse, Germain McMicking
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EXECUTIVE PRODUCER
Mal Ward
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HEAD OF PRODUCTION
Christa Skotland
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EDITORIAL - ROCK PAPER SCISSORS
 

EDITORS
Angus Wall, David Brodie & Neil Meiklejohn
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ASSISTANT EDITORS
Lauren Dellara, Patrick Tuck & Martin Hsieh
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PRODUCERS
Shada Shariatzadeh & Dina Ciccotello
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EXECUTIVE PRODUCER
Raná Martin
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HEAD OF PRODUCTION
Shada Shariatzadeh
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MANAGING DIRECTORS
Linda Carlson & Jennifer Sofio Hall
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