Nike Speed Drops

CREATIVE DIRECTOR / PHOTOGRAPHER

To celebrate Super Bowl 50 and Nike+ members who love the game, R/GA created an on-the-ground activation in San Francisco and around the country. Nike Speed Drops featured an army of gold super cars making deliveries of SB50 Vapor Untouchable cleats, all signed and hand-delivered by Nike NFL stars.

TYPE: OUT OF HOME CAMPAIGN     CLIENT: NIKE    AGENCY: R/GA

“Nike Athletes dropped some insane product on fans in San Francisco. A Super Bowl Treat for Nike+ Members”

ADWEEK

Nike Speed DropsNike Speed Drops

— HIGH SCHOOL STATE TITLES —

As the fastest high school teams across the country prepared for the biggest game of their lives, Nike dropped by to deliver the ultimate on field advantage in dramatic style: by super car, speed boat or helicopter.

— SPEED COMING TO SAN FRANCISCO —

As Super Bowl 50 drew closer, we hinted at the upcoming Speed Drops in San Francisco through a series of teasers. Then days before the big event we sent out invitations to the city’s most dedicated Nike+ members. The first to opt in locked their chance to get the drop right to their door.

— SPEED DELIVERED IN A SHINY GOLD BOX —

The ten signed cleats were packaged in custom-designed metal briefcases that reflected the sleek and strong aesthetic of the shoe.

Nike Speed DropsNike Speed Drops

— UP CLOSE AND PERSONAL —

On a day when brands were relying on TV to reach the masses, Nike hit the streets getting much more up close & personal with some of its biggest fans. In addition to the hero execution, the team filmed the deliveries live via Snapchat and launched an all-inclusive social program.

“Probably the fastest sneaker delivery ever”

HYPEBEAST

— PHOTOGRAPHY —

In addition to photographing the NFL players for the campaign key art, I captured the action on the ground in SF sharing out the shots on @USNikeFootball and through players’ social channels.

— BEHIND THE SCENES —

We partnered with production company Brainfarm and director Sinuhe Xavier to capture the experience in San Francisco.

Nike Speed DropsNike Speed Drops
Nike Speed DropsNike Speed Drops

— AWARDS —

CLIO Sports - Silver - Out of Home (2016)

— CREDITS —

AGENCY - R/GA

 

CREATIVE DIRECTOR & PHOTOGRAPHER 
Ty Johnson
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EXECUTIVE DIRECTOR DIRECTOR
Sammi Needham
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ART DIRECTOR
Roberto Salas
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SENIOR DESIGNER
Andy Wong
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COPYWRITER
Anthony Roberts
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DESIGN DIRECTOR
Rasmus Wangelin
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CREATIVE DIRECTOR EXPERIENCE DESIGN
Xavier Gallego
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EXPERIENCE DESIGNERS
Gonzalo Fiorina, Sam Brewton
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PRODUCER
Beckley Mason
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SENIOR PRODUCER
Kira Doyle
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STRATEGY LEAD
Donny Jensen
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SENIOR STRATEGIST
Jake Lemkowitz
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STORYBOARD ARTIST
Steven Conaway
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ASSOCIATE PRODUCER
Jessica Clinton
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AGENCY - R/GA CONTENT STUDIO
 

EXECUTIVE PRODUCER
Guy Helson
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SENIOR EDITOR
Kyle Graffam
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EDITOR
Charlie Porter
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MOTION GRAPHICS
Garrett Johnston
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SOUND DESIGN
Michael Feuser
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COLOR
Shawn King
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BUSINESS AFFAIRS
Mairead Murray
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CONTENT PRODUCTION DIRECTOR
Erica Jensen
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DESIGN AND FABRICATION
Tomer Bengal
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PRODUCTION - BRAIN FARM
 

DIRECTOR
Sinuhe Xavier
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PRODUCER
Clint Cowen
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DP
Nic Restrepo
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