Jay Jays Dance Off 3D

ART DIRECTOR / DESIGNER

Youth fashion retailer Jay Jays launched their new winter range via an interactive catalogue and unique video experience. ‘Dance Off’ brought a 3D mash-up of fashion, music & movement into people’s homes. To support the successful online experience, Visual Jazz were also tasked with extending the campaign into all Jay Jays stores.

Featuring a theme of urban warehouse and 3D space, nine dancers with their unique skills were each composed into a series of posters and window hangers.

All artwork was converted into 3D (or anaglyphic images) visible only through instore 3D glasses, with the resulting visual merchandise featured in over 200 stores across Australia, New Zealand and South Africa.

TYPE: VISUAL MERCHANDISE    BRAND: JAY JAYS    AGENCY: VISUAL JAZZ

— BEHIND THE SCENES —

— INTERACTIVE 3D CATALOGUE EXPERIENCE —

— AWARDS —

AIMIA - Winner Best Online Video (2011)
W3 Awards - Silver Best Fashion Website (2010)
IAB MIXX - Bronze Interactive Video/Online Commercial (2010)
CREATE - Winner Best website (2010)

— CREDITS —
 

CREATIVE DIRECTOR
Sammi Needham
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ART DIRECTORS
Ty Johnson, James Cook
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SOCIAL STRATEGY
Simon Small, Caroline Jeppe
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ACCOUNT DIRECTOR
Steph Webster
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PRODUCTION MANAGER
Bridget Conway-Taylor
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TECHNICAL PRODUCER
Tom Ashmor
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FLASH DEVELOPERS
Mark Rosendorff, Stephen Woolcock
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FRONT END DEVELOPERS
Michael Richardson, Sid Mansukusi
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QA
Vince Leoncio
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MOTION TRACKING
Matthew Slater, Tim Hobday
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DOP
David Hawkins
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EDITOR
Kitty Green
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CHOREOGRAPHER
Alethea Jones
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PHOTOGRAPHER
Gerard O’Connor
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