Youth fashion retailer Jay Jays launched their new winter range via an interactive catalogue and unique video experience. ‘Dance Off’ brought a 3D mash-up of fashion, music & movement into people’s homes. To support the successful online experience, Visual Jazz were also tasked with extending the campaign into all Jay Jays stores.
BEHIND THE SCENES
INTERACTIVE 3D CATALOGUE EXPERIENCE
AIMIA - Winner Best Online Video (2011)
W3 Awards - Silver Best Fashion Website (2010)
IAB MIXX - Bronze Interactive Video/Online Commercial (2010)
CREATE - Winner Best website (2010)