Australia's biggest automotive brand. Over 5 years I worked directly with the GM Holden marketing team leading innovative approaches across many new vehicle launches. This included design of the extensive platform of Holden.com.au, plus many campaign sites and branded content experiences.
To celebrate Super Bowl 50 and Nike+ members who love the game, R/GA created an on-the-ground activation in San Francisco and around the country. Nike Speed Drops featured an army of gold super cars making deliveries of SB50 Vapor Untouchable cleats, all signed and hand-delivered by Nike NFL stars.
Reach supports young people to get the most out of life. They aim to improve their wellbeing so they can be healthy and resilient to meet life's challenges. Their youth-led workshops are for any young person between 10-18 years of age. This project required a complete overhaul of their previous presence resulting in an content rich editorial style experience.
In 2014, Sony celebrated their FIFA World Cup sponsorship by defining the world as a stadium without borders. One virtual stadium where every football fan anyway in the world could experience what it’s like being there in person. The campaign site included a historical look at the World Cup and a global song contest with Ricky Martin.