Samsung Gift of Galaxy

CREATIVE DIRECTOR

Samsung launched their December holiday campaign with the Gift of Galaxy. We engaged the services of world renown photographer Nadav Kander to capture that sense of awe everyone experiences opening a special gift. 

TYPE: SOCIAL & OUTDOOR CAMPAIGN    CLIENT: SAMSUNG    AGENCY: R/GA

— OUT OF HOME —

The resulting imagery captured at Milk Studios in New York City was featured in retail stores and outdoor placements at Madison Square Garden and within Grand Central Terminal.

— BEHIND THE SCENES —

It was a fantastic experience working on this campaign collaborating with Nadav and the rest of the R/GA team.

— CREDITS —
 

ASSOCIATE CREATIVE DIRECTOR
Ty Johnson
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EXECUTIVE CREATIVE DIRECTOR
Qian Qian
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ACCOUNT DIRECTOR
Laura Leatherberry
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CONTENT PRODUCER
Kristen Walsh
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LIGHTING TECH
Dustin Stefansic
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PHOTOGRAPHER
Nadav Kander
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EXECUTIVE CREATIVE DIRECTOR
Tristan Kincaid
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ACCOUNT MANAGER
Katie Cahill
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DIRECTOR, CONTENT PRODUCTION
Kris Pito
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LIGHTING TECH
Greg Haerling
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ART DIRECTOR / BTS PHOTOGRAPHER
Kyungwan Kang
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GROUP ACCOUNT DIRECTOR
Lauren Mandel
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PRODUCER
Genevieve Sugalski
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DESIGNER
Anna Siegel
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